How to Create a Powerful Brand Story for Your Business

How to Create a Powerful Brand Story for Your Business

When someone asks what your company does, do you find it hard to answer in a clear and compelling way that makes them want to work with you? If so, you’re not alone. As you craft and fine-tune stories for your own brands, here are a few things to think about and questions to ask yourself.

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What You Need to Know to Get Certified as a Women-Owned Business

What You Need to Know to Get Certified as a Women-Owned Business

This is Part Two in a two-part series on how women entrepreneurs can benefit from becoming certified and seeking government and corporate contracts for minority and women-owned businesses. 

In this post, we outline the key takeaways our expert panel shared to help women entrepreneurs and small business owners understand how to get started.

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Want to Increase Your Revenue? Become Certified as a Woman-Owned Business

Want to Increase Your Revenue? Become Certified as a Woman-Owned Business

If you’re like most of the women business owners we know, you probably spend the majority of your time searching for new customers & sources of revenue. We want to help you connect with new opportunities by shining a light on an extremely valuable & often overlooked market for your products & services.

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Happy Holidays & Thank You!

Happy Holidays & Thank You!

Happy Holidays to all the wonderful women who are part of WHAT NOW WHAT NEXT's collaborative community! You've made 2016 a meaningful year for all of us, and we want to thank you for all you've done to help our expanding global network grow and thrive.

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Managing Your Social Media Footprint for High Impact & Less Stress

Managing Your Social Media Footprint for High Impact & Less Stress

Do you want to grow your social media & online presence without having social media marketing take over your life? At our recent member event, digital marketing expert, Aliza Sherman, shared her top tips, favorite apps & best planning methods to help you get more out of social media with less stress, in less time.

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Innovative Food Start-ups Are Forging New Pathways to Success

Innovative Food Start-ups Are Forging New Pathways to Success

Playing to our growing food obsession, entrepreneurs are cooking up a storm & investors are eager to finance them. Aiming to become successors to Chobani yogurt, Tate’s Cookies & Mrs. Fields, which all started out in their owner’s kitchens, these new food businesses are sourcing products locally and using healthier ingredients.

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Crowdfunding: The New Way Women Are Leveling the Playing Field

Crowdfunding: The New Way Women Are Leveling the Playing Field

Everywhere I go, I hear stories from friends who are using crowdfunding as a way to finance their ventures. It turns out we're really good at it.  With equal access to money, women are outperforming men on platforms like Kickstarter and Indiegogo.

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Connecting the Dots to Generate Creativity and Entrepreneurial Ventures

Connecting the Dots to Generate Creativity and Entrepreneurial Ventures

Steve Jobs once described creativity as “connecting things,” adding “most people don’t have enough dots to connect because they haven’t had many diverse experiences.” That’s certainly not the case for women our age.

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