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NY Women in Business: Unlock the Heart of Your Brand Story


In a world of unlimited choices, how memorable are you, your business, and your brand? Really.  

We all want to be unforgettable for the right reasons.  Join WHAT NOW WHAT NEXT, in partnership with NY Women in Business, and connect with a panel of experts to learn the secrets of effective branding.    

  • Learn how to develop and leverage an emotionally powerful brand story 
  • Find out how to integrate branding into your marketing strategy 
  • Discover how to use technology to ensure your brand story is clear, consistent and resonant across all communication platforms

The Agenda
  5:00 - 6:00 pm: Registration | Networking over wine and cheese
  6:00 - 6:15 pm:  Welcome | Opening Remarks
  6:15 - 7:30 pm:   Panel Discussion | Q&A
  7:30 - 8:15 pm:   Networking | B2B Shopping


A Panel of Branding Experts

Our moderator and panelists represent fields in which successful branding is integral to success. Our panel includes an Emmy-award winning journalist and founders/presidents of design, digital marketing, communications and public relations agencies. Listen to them discuss how to turn your brand story into a secret weapon for becoming unforgettable. 

Our Moderator

Jennifer Prosek

Jennifer Prosek, "Storyteller" - Public Relations

Founder & CEO, Prosek Partners  Prosek Partners is an international public relations and financial communications consultancy that ranks among the top 20 independent public relations firms in the US and among the top five financial communications consultancies in the US and UK. Jennifer is also the author of "Army of Entrepreneurs" and "Raising Can-Do Kids."

Our Panelists

Giovanna Drpic

Giovanna Drpic, “Reputation Management” – TV Journalist

TV Journalist & Political Reporter,  CBS46 News in Atlanta Giovanna previously served as host/producer of the Emmy-nominated business show, "Money & Main$treet", on Verizon FiOS1 News Long Island.  Giovanna also worked as a reporter at the NY Fox duopoly, WNYW/WWOR, where she broke many stories, including the contents of the search warrant in the David Letterman extortion plot, a national exclusive.  Giovanna has also been honored by the NY Associated Press Awards, Folio Awards, the Press Club of Long Island and the Garden State Journalism Association.  She was part of the WWOR team that won an Emmy for coverage of the "Miracle on the Hudson."

Janet Odgis

Janet Odgis, “Make Business Beautiful” – Branding Design

 President and Creative Director, Odgis+Co, an award-winning, woman-owned design firm based in New York City, differentiates your business in a crowded marketplace by making it clean, clear and dynamic. Odgis + Co is also a member of the Women’s Business Enterprise National Council (WBENC) and a NYC certified Women’s Business Enterprise (WBE). Janet is a member of the Women President’s Organization (WPO) and the American Institute of Graphic Arts (AIGA), has an MFA from Yale School of Art and was an Adjunct Professor at Cooper Union.

Raleigh Mayer

Raleigh Mayer, “Gravitas Guru” – Communications Strategist

Principal, Raleigh Mayer Consulting, helps leaders elevate presence and enhance communication. An advisor, coach, educator, and speaker, she has counseled and trained dozens of CEOs, CFOs, and CIOs, and thousands of business leaders from Fortune 500 companies representing a wide variety of enterprises including financial services, technology, government, law, consumer products, non­profit, and public interest groups. Currently a senior fellow at the Logos Institute for Crisis Management and Executive Leadership, Raleigh is/ has been an instructor, lecturer, and coach at Barnard College’s Athena Center for Women’s Leadership, Harvard Business School, Columbia University’s Master in Business Administration, Professional, and International programs, and NYU's Stern School of Business.

Maisha Walker

Maisha Walker, “Internet Strategist” – Digital Marketer

President, Medium Message, a digital marketing agency dedicated to helping small businesses create a profitable presence and acquire customers online. Maisha has been creating Web sites and digital marketing campaigns for more than 20 years including work for Mars Chocolate, Columbia University, Unilever, Princeton University, WJ Detusch (the owner of Yellow Tail wines), an NBA player, Carver Bank, Save the Children and more.  She is the winner of a 2016 NY Chamber of Commerce Best in Business Award, has been featured on Fox News, NBC News, Forbes, Entrepreneur and Black Enterprise, and is a featured online columnist with Inc. Magazine. She has toured the country with Microsoft Bing, JP Morgan Chase, Deluxe, and Capital One, educating business owners on winning with digital marketing.

Sponsored by New York Women in Business (NYWIB)

These quarterly networking and learning events are sponsored by NY Women in Business (NYWIB), a coalition that now includes WHAT NOW WHAT NEXT, SCORE NYCWE NYC, NAWBO NYC, the Financial Women's Association of New York,  NY Women in Communications and Townsquared. It offers a supportive community for learning and cross-fertilization of ideas with peers across diverse industries. CLICK the links above to learn more about NYWIB member organizations to find out how they can each help you succeed.

Wells Fargo Bank Conference Center
150 East 42nd Street
Lower Level
New York, NY 10017

Date & Time:
Wed, September 13, 2017
5:00 PM – 8:00 PM EDT

$39 (Early Bird Pricing through September 5)/ $59 Sept 6 - 11