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10 Secrets to Social Media Success


You're on Facebook, Instagram, and Twitter. But, how effective are your posts and is your message really getting through?

Social media can be the most powerful form of marketing and market research the world has ever seen. Join New York Women in Business and hear Anna Gonzalez, our keynote speaker, share secrets about how it can help you and your business grow.

Learn to:

  • Choose and prioritize your social media platforms
  • Use storytelling to create an engaging and powerful brand online presence
  • Convert social media success into tangible business opportunities
  • PLUS There will be a speed networking exercise after the presentation. Meet lots of new peers in both your own and other industries. You asked for it, we heard you.

Our Keynote Speaker

Anna Gonzalez is the Head of Social Media for Nasdaq. In this position, she oversees social video production, editorial voice, and social marketing campaigns.

Before joining Nasdaq, Anna was the Head of Social Media for CNBC and was responsible for leading the Social Marketing and Social News Teams. This included running paid and organic social campaigns to drive tune-in, social referrals to and grow brand awareness. She helped the organization generate creative social content that engaged the network's growing multi-platform audience.

Before coming to the New York area, Anna was the Social Media Manager at CNN. There, she and her team produced news for a variety of social platforms (which included the launch of CNN on Snapchat Discover) and drove initiatives to engage with social audiences, increase traffic and promote on-air programming. Anna started her career doing digital roles for News 8 in Austin and at the CBS affiliate in Dallas. Anna holds a BA in Corporate Communications and Public Affairs from Southern Methodist University.

The Agenda

  • 8:00 - 8:30 AM Registration/Breakfast
  • 8:30 - 9:45 AM Keynote Presentation/ Q&A
  • 9:45 - 10:45 AM Speed Networking Exercise
  • 10:45 - 11:00 AM Wrap Up
  • 11:00 - 11:30 AM Visit Exhibitor Tables


Wells Fargo Bank Conference Center
150 East 42nd Street, Lower Level
New York, NY 10017


Monday, December 4, 2017, from 8:00 AM to 11:30 AM



These events SOLD OUT in the past and registration closed early. So don't wait and risk missing out.


Sponsored by WHAT NOW WHAT NEXT & New York Women in Business (NYWIB)

These quarterly networking and learning events are sponsored by NY Women in Business (NYWIB), a coalition that includes WHAT NOW WHAT NEXT,  SCORE NYC, WE NYC, NAWBO NYC, the Financial Women's Association of New York, Women in Insurance & Financial Services, NY Women in Communications and Townsquared. NYWIB offers a supportive community for learning and cross-fertilization of ideas with peers across diverse industries, and an opportunity to shop for business services from selected exhibitors. We hope you'll check out each of these NYWIB member organizations to find out how they can help you succeed.