Theresa Marcroft, MarketSavvy

Theresa honed her expertise at Regis McKenna, working directly for Geoff Moore, author of Crossing the Chasm. She further developed her marketing savvy as head of marketing in a variety of technology companies. Her last ‘inside job’ was as VP Global Marketing for a public company, Cylink, which provided a range of software & hardware solutions for securing e-business.

In 2001, she founded MarketSavvy to offer practical and effective marketing advice and implementation. Theresa serves as an interim VP marketing for start-up to medium-sized companies, setting them on a high-growth path. Her clients reap the benefits of her expertise on a short-term consulting basis.

Experienced in both domestic and international marketing, she has lived in Europe twice and traveled very extensively throughout Europe and Asia Pacific, recruiting resellers, building awareness and generating demand through great PR and solid marketing.

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