Did you see your colleague quoted in the news? Why are reporters calling her and not you?
The answer could be that reporters call the people they know; they don't call an attorney they have never heard of. Therefore, it is critical to learn how to introduce yourself to the media as a source to comment on a case or the business implications of a new law.
Click http://bit.ly/1X8VyLG for an e-book. You will learn how to professionally introduce yourself to the media as a credible source on legal and business issues. You will review a template for a Media Profile, a biographical introduction that will help you reach out to the reporters at the business and trade press your clients and prospects read.
When you have prepared the Media Profile, send it to me at janet@janetlfalk.com for a FREE 15 minute review.