Information about WHAT NOW WHAT NEXT Marketplace


WHAT NOW WHAT NEXT is a Marketplace Powered by Women Entrepreneurs

Our mission is helping women business owners to launch and grow successful ventures. We do that by providing you with a FREE platform where you can promote your business and more easily connect with people and organizations aiming to support women-owned small businesses. We make it easier for you to network and team up with other women entrepreneurs too.

Create a business profile and listings for the products and services you offer. You can provide custom quotes for your business services or sell products directly on our platform.

Publish promotions, offers and other marketing campaigns for your business. Each week our newsletter announcing new listings goes out to the 1,500+ women in our nationwide network, extending the reach of your marketing efforts.

Take advantage of FREE online webinars and in-person workshops tailored to the needs of women-owned small businesses. We are currently offering these mainly to the Northern California community, but stay tuned as we make plans to offer them more widely in the future.

Tap into the expertise of other women entrepreneurs, team up and help each other grow and thrive!


Our Marketplace Partners are equally committed to supporting your growth.

We’re excited to announce the launch of our new strategic partnership with CA CAPITAL Women’s Business Center providing free business resources and services to women entrepreneurs and business owners online in our Marketplace and in-person for women in Northern California.

California Capital has sponsored our new dedicated regional Marketplace for women-owned small businesses in Northern California, as well as online webinars and other programs via our platform and in-person

Learn more here or Join the CA Capital Northern California Marketplace now.


WNWN has a number of wonderful resource partners, with more joining us regularly. They range from non-profits to government organizations to private corporations and large women-owned enterprises that want to ‘pay it forward’ and support women-owned small businesses. You’ll find them in our Marketplace along with information about the resources they provide, and listings for opportunities they offer as well, including, procurement contracts, RFP’s and consulting gigs, with the goal of helping increase opportunities for women-owned small businesses overall.

Ready to join? Sign up here!

Want to learn more about how it works? Click here.

Meet Peggy Doyle & Joanne Friedland Roberts, the Founders of WHAT NOW WHAT NEXT