About Us


WHAT NOW WHAT NEXT was founded in 2016 by Peggy Doyle & Joanne Roberts, two successful entrepreneurs who are passionate about supporting other women to launch and grow their ventures too.

Our mission is to connect women entrepreneurs with new customers, clients and opportunities, while making it easier for corporations, government agencies and other organizations to source the expertise they need from women-owned businesses.

Women entrepreneurs are a driving force in the U.S. economy, growing 5x faster than the national average and generating $1.6 Trillion in annual revenue. Yet the overwhelming majority of women-owned businesses struggle to succeed.

While 40% of new entrepreneurs in the U.S are women, only 2% achieve $1,000,000 in annual revenues. We don’t achieve our full earning potential because our growth is often stymied by lack of capital, resources and limited access to the networks and connections needed to get to the next level.

That’s why we created WHAT NOW WHAT NEXT.

Whether you’re an entrepreneur, consultant, small business owner, or ‘gig economy’ freelancer, our Marketplace makes it easy for businesses, not-for-profits and government agencies to find YOU and to support the growth of women-owned businesses overall. We help businesses achieve their diversity goals by sourcing the expertise, products and services they need from the women entrepreneurs in our Marketplace, and by listing their projects or RFP’s for YOU to tap into.

WHAT NOW WHAT NEXT is also a collaborative network, bringing together the business connections, resources, and community you need, whether you’re getting started with a venture or growing one. We're constantly generating new partnerships and ways for our Members to share their knowledge, strategies and solutions, helping each one of us to launch, grow and thrive.

Get started now by creating a FREE Listing in WHAT NOW WHAT NEXT’s Talent Marketplace and bring increased awareness to your business, along with new connections and new ways to generate revenue.

Come join us! Because we’re better when we band together!

About The Founders

Like you, we’re entrepreneurs who are evolving, expanding and juggling the full 360 of life each day, growing our business full speed ahead.

We’re also award-winning producers, marketers and entrepreneurs with a lifetime of experience running businesses of our own. And we’re passionate about leveraging our experience to help women entrepreneurs launch and grow their businesses!

Want to learn more about our skills & experience? Read our official bios below. 


Joanne Friedland Roberts


An entrepreneur & new media pioneer with multiple successes heading start-up ventures, Joanne has built traditional and digital media companies from the ground up, from original concept thru production, distribution, marketing, sales and revenue expansion.

Over the course of her career, she’s created & led production of three award winning TV series & numerous web communities. A former educator, Joanne segued to children’s television in her mid-twenties and was nominated for an Emmy at Children’s Television Workshop. Her entrepreneurial spirit led her to develop and produce “THE DR FAD SHOW” a nationally (and internationally) syndicated TV series for young inventors and entrepreneurs. The series, the first for Joanne Roberts Productions, aired successfully in 90% of the country and in 20 countries across the globe, and spurred the growth invention conventions in schools and science museums.

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Peggy Doyle


With a career that’s spanned the web, mobile, digital video & television, PEGGY DOYLE has created & marketed a wide range of products & services that delight audiences & engage loyal customers.

She’s held a series of senior leadership roles with several early stage start-ups as well as with entrepreneurial start-up divisions within Fortune 500 corporations in the media, entertainment & consumer technology sectors, including Yahoo, BMG Music & Symantec. 

At Yahoo, Peggy led the strategic development of innovative pilot programs tailored to the needs of entrepreneurs, small business owners, Baby Boomers & Gen X women that generated millions in new revenue & garnered strategic relationships with key partners and top advertisers. 

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