Launch + Grow
Get or give advice on everything from starting & growing your business to figuring out your finances. Find resources to help you master the daily challenges you face as an entrepreneur.
I was talking to a friend this morning and we both thought that WHAT NOW WHAT NEXT might be a good place to have a discussion about the fact that women entrepreneurs are always being asked to do things for free. I get a request for free design work every week (lately it has been twice a week). What's with this?
What if every woman in America invested in a woman-owned business? The financial - and societal - impact would be tremendous. Women supporting each other to achieve their goals, bypassing the traditional gatekeepers who don't ‘get' what they do or the potential of their ideas, offers female entrepreneurs an immediate and practical path to success.
Many women who have a talent and a passion for entrepreneurial work fulfill that drive by taking supporting roles in other people’s ventures. Are we selling ourselves short - and is society at large losing out - by not encouraging more women to step out in front and lead companies of their own?
Steve Jobs once described creativity as “connecting things,” adding “most people don’t have enough dots to connect because they haven’t had many diverse experiences.” That’s certainly not the case for women our age.
Everywhere I go, I hear stories from friends who are using crowdfunding as a way to finance their ventures. It turns out we're really good at it. With equal access to money, women are outperforming men on platforms like Kickstarter and Indiegogo.
When it comes to negotiation, let’s be honest, women face more challenges and pre-conceived biases than men do. Still, there are proven tactics you can use to greatly improve outcomes.