PEGGY DOYLE

 

One of the most rewarding aspects of my role as Co-Founder of WHAT NOW WHAT NEXT is that it affords me the opportunity to bring everything I've learned and accomplished in my life so far, both personally and professionally, to the work I'm doing.

Like many women, my journey has been both rich and complex, worthwhile and challenging.

My career has spanned a number of industries, including web, mobile, digital video and television.  Whether as a member of the core team in an innovative new business unit within a multinational corporation, or as “Employee #5” in an early-stage startup, the leadership roles I’ve held have had a consistent focus, that of ‘entrepreneurial change agent’. 

At Yahoo, I led efforts to introduce new products and services to better serve the most important and lucrative audiences on the network, including Women, Baby Boomers, Gen Xers and Small Business owners. Those efforts generated new, strategic advertising opportunities for Yahoo, and resulted in millions of dollars in incremental advertising revenue.  

At BMG Music, I led an initiative to leverage the power of the huge customer base reached via their print catalogs in the digital realm.  Our overhaul of BMG Music Direct’s digital strategy resulted in the company’s online subscription business rising to the #1 ranking in it's category, according to Nielsen NetRatings.

My career has also included stints in the consumer software industry.  Most recently, I led an internationally based mobile software start-up in a global rebranding initiative that re-introduced the company and it’s suite of products into the U.S. market.  During my tenure there, we doubled both revenue and customers in U.S & Western markets.

I started out in the television industry, developing and producing family films and episodic series for the broadcast and cable networks, including ABC, CBS, NBC, PBS, HBO, Showtime & Disney. Many of those programs won industry recognition, including awards from New York International Film Festival, Houston International Film Festival & Best Children’s Program from American Women in Radio & TV.

As I navigated this professional path over the years, my personal life has followed a similar journey of  evolution, growth and singular, sometimes unconventional, choices.  

I didn’t feel a strong pull to get married until I was in my forties, and I'm so glad I held out until I found "Mr. Right".  I'm married to my best friend, and have the added bonus of living with, and caring for, his two amazing daughters.  It's been quite a journey getting to this point, one that's included a move across the country, from New York to San Francisco, and a complete transformation of my day-to-day life.  I'm grateful for all of it.    

Along the way, I've navigated yet another personal journey, one of caring for - and sometimes advocating for- my aging parents, as they negotiated health crises and strived to live out their later years with grace and dignity. 

As I've gotten older, I've learned that it’s not possible to compartmentalize my life into personal and professional silos.  And even if I could, I no longer think I’d want to.  Each and every day is a rich mix of finding the resources in heart, mind, and my over-scheduled calendar, to give my all and do my best in all the important areas of my life. 

My experience is far from unique.  I see it reflected every day in the lives of women around me.  That's why Joanne and I created WHAT NOW WHAT NEXT.  To empower women entrepreneurs like us with the tools, resources, expertise & community they need to leverage their experience and launch and grow new ventures.  I hope you'll join us!