Steve Jobs once described creativity as “connecting things,” adding “most people don’t have enough dots to connect because they haven’t had many diverse experiences.” That’s certainly not the case for women our age.
What if every woman in America invested in a woman-owned business? The financial - and societal - impact would be tremendous. Women supporting each other to achieve their goals, bypassing the traditional gatekeepers who don't ‘get' what they do or the potential of their ideas, offers female entrepreneurs an immediate and practical path to success.
Everywhere I go, I hear stories from friends who are using crowdfunding as a way to finance their ventures. It turns out we're really good at it. With equal access to money, women are outperforming men on platforms like Kickstarter and Indiegogo.
Many of us are card carrying members of the “sandwich generation,” simultaneously responsible for meeting the needs of our children (young and grown) and providing care for our aging parents too. Sometimes juggling it all requires a little help from our friends.