An entrepreneur & new media pioneer with multiple successes heading start-up ventures, Joanne has built traditional and digital media companies from the ground up, from original concept thru production, distribution, marketing, sales and revenue expansion.
Over the course of her career, she’s created & led production of three award winning TV series & numerous web communities. A former educator, Joanne segued to children’s television in her mid-twenties and was nominated for an Emmy at Children’s Television Workshop. Her entrepreneurial spirit led her to develop and produce “THE DR FAD SHOW” a nationally (and internationally) syndicated TV series for young inventors and entrepreneurs. The series, the first of three produced by Joanne Roberts Productions, aired successfully in 90% of the country and in 20 countries across the globe, spurring the growth of invention conventions in schools and science museums.
In 1995, Joanne moved to the web attracting funding from AOL and Ameritech, as CEO of Kidsites 3000. The company generated some of the earliest web communities for kids and teens in partnership with AOL, CBS, Disney, Netscape and Nickelodeon, leading the way with digital video, music, blogging, games and social media.
Joanne has forged ongoing strategic sales, distribution and marketing partnerships with national & global companies, networks & syndicated station groups, generating mass & niche audiences for brands she originated. She’s also worked with small, large and mid-sized companies, helping them launch, reposition and optimize their own brands, from creating TV pilots and digital content for media companies, to developing websites, thought leadership videos and marketing campaigns for a range of other businesses. Clients have included The Brennan Center of Justice, The Smithsonian, Revlon, Selfhelp Community Services, FleishmanHillard, North American Bus Industries, WNET, CBS, Lifetime, Viacom, Fox and HBO.
As Co-Founder of WHAT NOW WHAT NEXT Joanne continues to build on what she’s learned over the years and is delighted to be working with women entrepreneurs, inspiring them to follow their purpose and passion. She’s proud to be a mentor for WE NYC, a founding member of the NYWIB Coalition and the mother of Lola Beatrice Roberts, a junior at Smith College.