In 2014, Joanne Roberts and Peggy Doyle joined forces to launch a business that would further our values, leverage all of our skills and experience and support other women just like us -- Baby Boomer women navigating change and reinventing the full 360 of work and life.
We put everything we had into it, financially, professionally and personally, to bootstrap it's development. And when we say 'bootstrap', we mean it. It was just the two of us building this company, working from our respective home offices in New York City and Silicon Valley, along with two talented part-time contractors, a developer and a designer.
Six weeks ago we launched a beta version of our first product, WHAT NOW WHAT NEXT.
Our Facebook page has attracted over 2100 likes in just 6 weeks and our website is generating collaborative conversations on a range of next steps for our community in 2015, from enhancing our careers, marketing our ventures and learning more about managing money, to caring for our kids (both young and grown), our aging parents, and ourselves too.
2015 is the year that we aim to make our entrepreneurial venture a success. This year we will grow from a boot-strapped start-up and passion project to a viable business that will continue to grow. We aim to inspire and support this under-served audience AND become financially successful, allowing us to support ourselves and our families, and mentor other women on the journey.
So many women at mid-life dream of transitioning to entrepreneurship, but hesitate because they don't see many role models and don't know how to get started. Our site’s Marketplace provides them with a free web presence, the tools to grow and a community of like-minded women supporting each other to powerfully take on what’s NEXT.
If selected for the Huffington Post 2015 spotlight, we believe we can help amplify the power of entrepreneurship and inspire other Baby Boomer women to pursue their dreams, through sharing our own stories and the stories of the other women featured on WHAT NOW WHAT NEXT.
Read more about Joanne & Peggy here.
And you'll find our mission statement here.
Joanne RobertsNew York, NYjoanne@nownextmedia.com917.886.689
Peggy DoyleSan Jose, CApeggy@nownextmedia.com415.652.6299