About Us


We’re two women just like you, evolving, expanding, and juggling the full 360 of life each day, while growing our business full speed ahead.

We’re also award-winning producers, marketers and entrepreneurs with a lifetime of experience running businesses of our own.

We created WHAT NOW WHAT NEXT to support women entrepreneurs, consultants, small business owners and Gig Economy freelancers in our shared quest to build our businesses, find new customers and opportunities, and fill gaps in our knowledge.

Our Marketplace makes it easy for businesses, not-for-profits and government agencies to find YOU and to support women-owned businesses overall. We help them achieve their diversity goals by sourcing the expertise, products and services they need from the women entrepreneurs in our Marketplace, and by listing their projects or RFP’s for YOU to tap into.

Above all WHAT NOW WHAT NEXT is a collaborative network for women entrepreneurs, bringing together the business connections, resources, and community you need, whether you’re getting started with a venture, or growing one. We're passionate about creating ways for our Members to share their knowledge, strategies and solutions, helping each one of us to launch, grow and thrive.

Create a FREE Listing in WHAT NOW WHAT NEXT’s Talent Marketplace and bring increased awareness to your business, along with new connections and new ways to generate revenue.

So, come join us! Because we’re better when we band together!


Joanne Friedland Roberts


WHAT NOW WHAT NEXT is the next step in my journey as a woman, entrepreneur and mother. Like all of us, my life has been a series of ongoing adventures and reinventions, some extremely well-planned and others not at all. I started out as a teacher and went on to experience wide-ranging success in the media business, creating three original series for television, heading production companies and receiving top industry awards.

I was also a pioneer in the new media industry, attracting funding from AOL and Ameritech, as CEO of Kidsites 3000, back in 1995. Our company generated innovative web communities for kids and teens in partnership with AOL, CBS, Disney, Netscape and Nickelodeon, leading the way with digital video, blogging and social media.

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Peggy Doyle


With a career that’s spanned the web, mobile, digital video & television, PEGGY DOYLE has created & marketed a wide range of products & services that delight audiences & engage loyal customers.

She’s held a series of senior leadership roles with several early stage start-ups as well as with entrepreneurial start-up divisions within Fortune 500 corporations in the media, entertainment & consumer technology sectors, including Yahoo, BMG Music & Symantec. 

At Yahoo, Peggy led the strategic development of innovative pilot programs tailored to the needs of entrepreneurs, small business owners, Baby Boomers & Gen X women that generated millions in new revenue & garnered strategic relationships with key partners and top advertisers. 

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